UM holds launching ceremony for key project of Festival of Chinese Culture

The University of Macau (UM) held a launching ceremony for the key project of the 3rd Festival of Chinese Culture and the 7th Macao Forum on Chinese Culture, with the aim of promoting Chinese culture, enhancing patriotism among Macao’s academic community and society, and creating a good atmosphere for the promotion of Chinese culture in the city. The event was attended by over 50 experts and scholars from Europe, the United States, Southeast Asia, South Korea, and mainland China.

Speaking at the event, UM Vice Rector Mok Kai Meng said that building on the previous two editions, this year’s Festival of Chinese Culture would give new momentum to the promotion and development of Chinese culture while deepening academic and cultural exchanges. He also mentioned that this year’s Macao Forum on Chinese Culture would capitalise on Macao’s role as a bridge between Eastern and Western cultures and inject new vitality into the promotion and development of Chinese culture.

During the launching ceremony, the Centre for Chinese History and Culture (CCHC) of UM held an inauguration ceremony for the Chinese Culture Promotion Ambassadors and an award ceremony for the ‘Full Love Macao’ Short Video Contest.

Themed ‘Macao Culture and Modern Chinese Civilisation’, the 7th Macao Forum on Chinese Culture brought together scholars and experts from various fields such as history, philosophy, culture, literature, and art. They discussed in-depth the contributions of Macao’s traditional culture to modern Chinese civilisation.