Faculty and students in the Faculty of Business Administration (FBA) at the University of Macau (UM) have won a second prize in the thesis category of the Fifth Zhuhai Philosophy and Social Science Outstanding Achievement Award for a research paper they co-authored. The paper is of great reference value as it provides solutions for promoting mutual complementarity, common development, and collaborative innovation in the tourism industries of Zhuhai and Macao.
The award-winning paper, titled ‘Cooperator or supporter: how can cross-boundary Macau-Zhuhai metropolis promote regional tourism together?’, analyses over one million visitors’ reviews of their travel experiences in Zhuhai and Macao collected from travel websites. The results of the study show that Macao and Zhuhai are in a hybrid of competition and collaboration in terms of tourism destination image. Macao impresses visitors in ‘tourism, leisure and recreation’ and ‘culture, history and art’, while Zhuhai excels with ‘cost-effective accommodation and food’, ‘digitisation’, and ‘natural resources’. The study concludes that the two cities should establish deeper cooperation based on mutual complementarity in order to achieve coordinated development and a win-win situation. Notably, the paper was published in 2022 in Asia Pacific Journal of Marketing and Logistics, an SSCI-indexed international journal.
The first author of the paper is Song Xi, a doctoral student in FBA jointly trained by UM and Shenzhen University. Mo Ziying, assistant professor in the International Business School at Jinan University, is the corresponding author. Matthew Liu Ting Chi, professor in FBA and director of the Centre for Continuing Education at UM; Niu Ben, professor and associate dean of the College of Management at Shenzhen University; and Huang Li, a doctoral graduate of FBA, also contributed to the study. The full version of the research article is available at https://www.emerald.com/insight/content/doi/10.1108/APJML-02-2021-0137/full/html.
| Source: Faculty of Business Administration | |
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